Let's Create Something Worth Talking About

Let's Create Something Worth Talking About
A partnership opportunity for Live! by Lowes Hotel (and Clark & Bourbon)  that drives bar revenue, generates premium social content, and puts your property in front of an audience that actually spends.
Christy Pruitt-Haynes | The Whiskey and Cigar Chic
See the Full Proposal
The Whiskey and Cigar Chic
Christy Pruitt-Haynes is a certified bourbon and spirits educator, Forbes and CNN Business contributor, TEDx speaker, and host of The Barrel Proof Life podcast. She holds three of the industry's most respected certifications: Executive Bourbon Steward (Stave and Thief Society), Certified Bourbon Professional (Council of Whiskey Masters), and Certified Cigar Sommelier Tobacconist (Tobacconist University).
She serves as Tennessee Ambassador for the Bourbon Women's Association, a Trustee of The Whiskey House Nashville, and Secretary of the USBG Tennessee Chapter. She travels nationally to major spirits festivals and brings her audience with her.
Credentials at a Glance
Executive Bourbon Steward, Stave and Thief Society
Certified Bourbon Professional, Council of Whiskey Masters
Certified Cigar Sommelier Tobacconist, Tobacconist University
TEDx Speaker
Forbes and CNN Business Contributor
Bourbon Women's Association, TN Ambassador
What's In It for You
Five distinct business outcomes. Each one tied directly to what boutique lifestyle hotel operators care about most.
Bar Revenue
A hosted event that fills seats and drives measurable drink sales on a strategically programmed evening.
Premium Content
Authentic, high-quality social content from a credentialed voice. Organic storytelling with real audience trust behind it.
Audience Access
Corporate executives, women in spirits, hospitality tastemakers, and festival-going consumers with real purchasing power.
Brand Elevation
Association with one of the most credentialed female voices in American spirits. That positioning carries weight with your guests.
Earned Media
The property may also be referenced in one of  many podcasts and potential written pieces for Forbes, CNN Business, Harvard Business Review or other publications.
Your Property, In Front of the Right People
39,300+
Combined Following
Across Instagram and TikTok
1.2M+
Views on Single Video
Whiskey Educational Video
175k+
Average IG Views per Month
Spirits lifestyle content
8+
Media and Podcast Outlets
Forbes, CNN Business, Harvard Business Review, Fast Company, Business Insider, etc.
The Audience
Corporate executives, women in whiskey, empty nesters who travel and spirits enthusiasts with genuine purchasing power. This is not a lifestyle audience that scrolls and moves on. These are buyers.
The Platforms
The Blind Tiger Collective, Whiskey University and Barrel Proof Life podcasts extend reach into spirits lifestyle and culture. Combined with speaker appearances at the Kentucky Bourbon Festival and Jim Beam Institute Industry Conference, Christy's credibility travels across markets.
How It Works
Here's How It Works
1
Festival Attendance
Christy attends a whiskey, bourbon, or cigar festival in your city as a credentialed industry professional, media member and public figure.
2
Hotel Stay
She stays at your Autograph Collection property, experiencing and documenting the space organically throughout her visit.
3
Social Content
She creates 2 to 3 pieces of branded content featuring the hotel across Instagram Reels, Stories, and TikTok. Authentic storytelling, not ad-feeling.
4
Signature Event
She hosts a whiskey tasting, spirits meet-and-greet, or curated cocktail experience at your hotel bar, co-branded with the property, drawing her local and traveling audience directly to your venue.
What We're Asking For
This Is a Co-Marketing Exchange
Not a sponsorship request. Christy brings the audience, the content, and the event experience. The hotel provides the platform. Both brands win on a single well-programmed evening.
The investment is modest. The return is measurable.
The Ask
Complimentary Accommodations
2 to 3 nights for the duration of her festival trip
F&B Credit
To support Christy during the tasting and event setup
Event Space Access
Bar or event space for the hosted experience
Co-Promotion
Collaborative promotion of the event through hotel channels
Ready to Partner?
If you operate an Autograph Collection property in a market where a bourbon, whiskey, or spirits festival is happening, let's explore what this could look like for your hotel and your bar program.
Email
Christy@TheWhiskeyAndCigarChic.com
Website
TheWhiskeyAndCigarChic.com
Instagram and Tik Tok
@TheWhiskeyAndCigarChic
Phone
615-212-5263
Get in Touch
Download the One-Pager
"I'm like bacon, butter, and bourbon. I make everything better."